Google Opens AdSense To Third-Party Ads

For Google and its AdSense publishers, this means a larger advertising inventory and the potential to earn more money through the placement of those ads.

Google (NSDQ: GOOG) on Monday said it is now accepting third-party ad tags on the Google content network in North America.

"This will empower advertisers to work with approved third parties to serve and track display ads, including rich media ads, across the Google content network through AdWords, giving them more options, flexibility and control over their campaigns," wrote Google senior business product manager Rajas Moonka in a blog post.

The change comes because Google now has a process to review third-party ads to make sure they comply with the company's format and content policies.

For Google and its AdSense publishers, this means a larger advertising inventory and the potential to earn more money through the placement of those ads. For advertisers, this means that ad campaigns can be managed using a consistent software application, whether it's provided by Google or another ad serving company.

Because third-party ads could include malicious content, Google is requiring ad providers to be certified in order to serve ads on its network.

The following companies have been certified so far: 1) Advertiser ad servers: DoubleClick (DFA) and Mediaplex; 2) Rich media agencies: DoubleClick Rich Media, Eyeblaster, EyeWonder, Interpolls, PointRoll, and Unicast; 3) Research firms: Dynamic Logic, IAG Research, InsightExpress, and Factor TG.

On his blog, John Battelle, CEO of Federated Media Publishing and longtime Google observer, pointed out an omission: "What's not there?" he wrote. "Atlas. That's owned by Microsoft (NSDQ: MSFT). I'm sure it was just a technical error."

A Google spokesperson said that the company had discussed certification with Atlas representatives and that Atlas could be certified at some point in the future. The spokesperson said she could not comment on possible inclusion of ads served by Yahoo.

Google to roll out 3rd party ad-serving on AdSense network in UK

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Free Service Combats Google's Latest Privacy Policy Ruling for AdSense Publishers

Announcing the Latest Google Compliance Requirement. Webmasters hosting Google AdSense on their sites are now being forced meet Google's new privacy policy requirements or face the consequences once again as Google continues to grind out yet another of their stress inducing compliance tactics.

(PRWEB) May 22, 2008 -- To solve the problem, generate a free Google compliant Privacy Policy right now, easily tailored to work on any website. (Takes less than 15 minutes)

Privacy Policy Seals
Privacy Policy Seals

You must have and abide by an appropriate privacy policy that clearly discloses that third parties may be placing and reading cookies on your user's browser, or using web beacons to collect information, in the course of ads being served on your website. Your privacy policy should also include information about user options for cookie management.
Announcing the Latest Google Compliance Requirement

Many webmasters hosting Google AdSense on their sites are forced to comply or face consequences once again as Google continues to grind out yet another of their stress inducing compliance tactics.

Warning: Do as Google Says, or Face De-activation of AdSense Revenue.

The most recent crackdown from Google is the requirement for a privacy policy on every site hosting Google AdSense.

Google has gained a reputation for forcing webmasters to scramble every time they implement another one of their "Quality Compliance Rules". This latest rule is aimed at AdSense publishers not hosting a proper Privacy Policy.

This particular rule isn't quite as stressful as some previous Google Slaps have been, but it still has the power to get an AdSense account shut off by not meeting Google's requirements.

An Easy 15 Minute Solution

There are a number of solutions to writing a Privacy Policy which range from free (for example: bonus from a software vendor like Trust Guard) to hundreds of dollars if an attorney is involved. In this case, requirements are easily met for most sites. (See the 15 minute solution through the link at the end of this notice)

Quote from Google's Ad Sense Terms and Conditions

"You must have and abide by an appropriate privacy policy that clearly discloses that third parties may be placing and reading cookies on your user's browser, or using web beacons to collect information, in the course of ads being served on your website. Your privacy policy should also include information about user options for cookie management."

All AdSense publishers were recently exposed to a mandatory notice for Privacy Policy requirements before being allowed access to their account. Once that notice was agreed to, there must be a compliant Privacy Policy posted on the site(s) in question. If these terms are not met, the site(s) in question are now outlawed in Google's eyes and will either be warned or have their AdSense account and revenue shut down. (Until compliance is proven.) The drawback here is there are no guarantees of re-activation... So why risk it?

The Quick and Dirty (FREE) 15 Minute Solution from Trust Guard

All website owners and AdSense publishers are invited to visit the page below to create a quick and easy, Google compliant, FREE Privacy Policy that can be configured to fit any website including those hosting AdSense.

This auto generated Privacy Policy takes less than 15 minutes. Not only is it a smart move to cover your legal bases, but is now mandatory for all AdSense publishers.

For any AdSense publisher or website owner who wants access to a quick way to generate a FREE legal privacy policy in the next 60 seconds, visit the link below.

Free 15 minute solution http://www.Free-Privacy-Policy.com

Helpful Tip:

Consider placing a privacy seal in a prominent location, clearly visible to visitors. Independent studies have shown that trust seals increase visitor trust and time spent on the site, as well as improve conversion rates.

Google Opens AdSense Network to Anyone Not Named “Yahoo” or “Microsoft”

It appears Google’s not taking any chances when it comes to a possible Microsoft/Yahoo deal. The combination of the two rivals would certainly add some pressure to Google’s dominance in the search space, but Google would definitely feel the heat if the two were to combine their display ad networks.

Hmmm, what to do, what to do?

"Aw heck, let’s just open up our massive Google content network to anyone that wants to use it!"

OK, so that’s not an official statement from Google, but with news that Google will accept third-party ads on its content network (AdSense), it would have been appropriate.

Ad servers, rich media ad agencies and research firms can now go through a certification process that ensures the highest level of advertiser service and user experience. In fact, advertisers and agencies now have the ability to serve ads and measure performance through these certified third parties:

* Advertiser ad servers: DoubleClick (DFA), Mediaplex
* Rich media agencies: DoubleClick Rich Media, Eyeblaster, EyeWonder, Interpolls, PointRoll, Unicast
* Research firms: Dynamic Logic, IAG Research, InsightExpress, Factor TG

Advertisers can now more easily reach a new audience and publishers benefit from a greater range of ads. It’s a win-win–unless you’re Yahoo or Microsoft.

Google Opens AdSense To Third-Party Ads

Google (NSDQ: GOOG) on Monday said it is now accepting third-party ads on the Google content network in North America.

"This will empower advertisers to work with approved third parties to serve and track display ads, including rich media ads, across the Google content network through AdWords, giving them more options, flexibility and control over their campaigns," wrote Google senior business product manager Rajas Moonka in a blog post.

The change comes because Google now has a process to review third-party ads to make sure they comply with the company's format and content policies.

For Google and its AdSense publishers, this means a larger advertising inventory and the potential to earn more money through the placement of those ads. For advertisers, this means that ad campaigns can be managed using a consistent software application, whether it's provided by Google or another ad serving company.

Because third-party ads could include malicious content, Google is requiring ad providers to be certified in order to serve ads on its network.

The following companies have been certified so far: 1) Advertiser ad servers: DoubleClick (DFA) and Mediaplex; 2) Rich media agencies: DoubleClick Rich Media, Eyeblaster, EyeWonder, Interpolls, PointRoll, and Unicast; 3) Research firms: Dynamic Logic, IAG Research, InsightExpress, and Factor TG.

On his blog, John Battelle, CEO of Federated Media Publishing and longtime Google observer, pointed out an omission: "What's not there?" he wrote. "Atlas. That's owned by Microsoft (NSDQ: MSFT). I'm sure it was just a technical error."

A Google spokesperson said that the company had discussed certification with Atlas representatives and that Atlas could be certified at some point in the future. The spokesperson said she could not comment on possible inclusion of ads served by Yahoo.