Automated site generation company informs customers that its Adsense account is canceled.
Domain Embarking, one of several companies that creates auto-generated sites for domain names, informed its customers that Google (NASDAQ: GOOG) canceled its Google Adsense account.
In an e-mail to customers, Domain Embarking wrote:
On May 15th, 2008, DE received notice from Google AdSense that our publisher account had been deactivated. NO specific reason was given in this notice, or to our appeals over the following weeks. We’re simply in the dark.
In lieu of this uncharted stop, we took the initiative to completely overhaul our infrastructure so as to continue our dream of providing a “Net Friendly” parking solution to the domaining industry. In hindsight, we’re now thankful for this dilemma, as we believe our efforts have produced a HUGE IMPROVEMENT towards fulfilling our goals, and those of our domaining members. Namely, our members can now insert THEIR OWN AD CODES AND KEEP ALL THEIR PROFITS!
Sites by services such as Domain Embarking are sometimes referred to as “Made for Adsense” or MFA sites by the internet community. In this case, I suspect some of the problem is Domain Embarking’s system shared Adsense profits amongst its members. So if I used the system, I may have benefited from clicking on another clients’ web ads.
Google isn’t paying for Domain Embarking’s previous earnings, so customers may not see payments again for a couple months. Domain Embarking wrote:
1. As a result of being deactivated by Google AdSense: ALL MONIES earned, (and not yet paid) are cancelled. In our case, this meant DE was not paid for the entire month of April and the first 15 days of May. Poof! All Gone. Going forward with some good news: Even though we will NOT receive payment from Google, we have decided to honor all AdSense monies earned, (Through Click-shares) by our members up to the date we got cancelled!
2. Member payments have been suspended until no later than September 1, 2008. In order to continue offering our services at 100% free of charge, we must recoup the earnings voided by AdSense and the subsequent 6 weeks it took us to rebuild the DE program. (Not to mention the 45-60 days it will take to begin receiving payments from all our new advertising partners.)
3. The new DE program NO LONGER tracks, records or pays “Click-Shares”. All members that had qualified for payment will be cashed out in total when payments resume. For all members that have NOT yet met the minimum $25.00 earnings, it will be necessary to transfer or register at least one domain name through our New Net Profits Inc’s Go Daddy powered registrar in order to have Click-share monies applied to your new Premium Share earnings account, as this is now the ONLY way earnings are accrued and paid by DE.
There was controversy several months ago when several WhyPark customers reported having their Adsense accounts canceled. It was unclear if this was due to using the WhyPark system. However, many WhyPark customers are still able to use Google Adsense on their domains, and WhyPark is adding a new ad feed. Another competitor, EvoLanding, switched from Adsense to Yahoo Publisher Network before nixing that in favor of a private label ad feed.
adsense optimizasyon etiketine sahip yazılar gösteriliyor. Tüm yazıları göster
adsense optimizasyon etiketine sahip yazılar gösteriliyor. Tüm yazıları göster
25 Haziran 2008 Çarşamba
Musings on AdSense and DoS attacks
So 72 hours have elapsed since I contacted Google about the abrupt suspension of my AdSense account, with no response. I've gone through the logs on the servers that run the three sites I had AdSense ads on, and the statistics are underwhelming. Two of those sites have had a few hundred visits this month combined, and the third isn't much farther ahead. There was nothing suspicious in any of the logs (and remember, I use Google Analytics for all these sites, so they know this as well). I used those ads to defray the cost of hosting those sites. They certainly didn't pay for the hosting -- those sites have always run in the red. But it's all small potatoes.
So I started thinking about the whole picture. Since I've done nothing to cause this action, others must have (or Google's got some serious click detection coding issues) -- but how?
I cannot log back into my AdSense account, but I'm sure that someone can verify this for me -- you can take your AdSense invocation code and drop it just about anywhere, on any page, and it will work. I vaguely recall a setting in AdSense that will allow you to limit the sites that can display your ads, but the default is that this function is disabled. Thus, anyone can copy the JavaScript AdSense code from your site and use it on theirs. Common sense would say that this shouldn't be much of a concern because if someone were to do that, they wouldn't get paid for those ad impressions and clicks. However, if someone were to do this and start running up the clicks and impressions on their own site using your Google AdSense code, from what I've seen, you'd likely have your AdSense account suspended permanently.
Thus, this is a highly effective DoS attack that hits anyone using AdWords directly in the pocketbook -- permanently -- as in "you'll never use Google AdSense ever again, ever".
Someone please tell me I'm wrong here... I can't verify this without creating another AdSense account, and I'd prefer to wait and see what comes from my dispute for before I do anything involving AdSense. But I don't think that I'm wrong. So all it takes is some chucklehead clicking all the ads on your site repeatedly, or pulling the JavaScript code from your own pages and putting it on theirs (and doing the same) to get you a lifetime ban from Google AdSense. That's it. Sounds like an easy way to hurt your competition, or as retribution for some perceived wrong.
So much like eBay's feedback system's flaws were shown by the seedy side of humanity in the form of shoddy sellers giving retaliatory feedback, Google's got AdSense problems. Given that AdSense is the financial core of their business, I'd think that they'd want to protect it (and their users) a bit more than this. Oh, and one more thing -- when your account gets disabled, any earnings between your last check (or in my case, my only check) and the time the account is disabled disappear completely. The icing on the cake, so to speak.
So I started thinking about the whole picture. Since I've done nothing to cause this action, others must have (or Google's got some serious click detection coding issues) -- but how?
I cannot log back into my AdSense account, but I'm sure that someone can verify this for me -- you can take your AdSense invocation code and drop it just about anywhere, on any page, and it will work. I vaguely recall a setting in AdSense that will allow you to limit the sites that can display your ads, but the default is that this function is disabled. Thus, anyone can copy the JavaScript AdSense code from your site and use it on theirs. Common sense would say that this shouldn't be much of a concern because if someone were to do that, they wouldn't get paid for those ad impressions and clicks. However, if someone were to do this and start running up the clicks and impressions on their own site using your Google AdSense code, from what I've seen, you'd likely have your AdSense account suspended permanently.
Thus, this is a highly effective DoS attack that hits anyone using AdWords directly in the pocketbook -- permanently -- as in "you'll never use Google AdSense ever again, ever".
Someone please tell me I'm wrong here... I can't verify this without creating another AdSense account, and I'd prefer to wait and see what comes from my dispute for before I do anything involving AdSense. But I don't think that I'm wrong. So all it takes is some chucklehead clicking all the ads on your site repeatedly, or pulling the JavaScript code from your own pages and putting it on theirs (and doing the same) to get you a lifetime ban from Google AdSense. That's it. Sounds like an easy way to hurt your competition, or as retribution for some perceived wrong.
So much like eBay's feedback system's flaws were shown by the seedy side of humanity in the form of shoddy sellers giving retaliatory feedback, Google's got AdSense problems. Given that AdSense is the financial core of their business, I'd think that they'd want to protect it (and their users) a bit more than this. Oh, and one more thing -- when your account gets disabled, any earnings between your last check (or in my case, my only check) and the time the account is disabled disappear completely. The icing on the cake, so to speak.
Google Enters the Wild World of Web Traffic
Blaise Zerega thinks traffic cops with whistles are a good thing. So, it's not enough that Google has AdSense and DoubleClick. Today the search giant announced its Trends for Websites service. One might think hurrah! Google has turned its algorithmic prowess to fixing the messy estimates of site traffic provided by Comscore, Nielsen, Compete, and so many others. Not so fast.
Google's new service looks to be yet another bit of information to confuse naive media buyers who purchase ads based on a site's relative ranking. But that's a good thing. Really.
Once you understand that all traffic measurement techniques come up short, then as a site owner selling ads or a company buying those ads, you want more data from more sources on traffic. For instance, Alexa's measurement technique is often thought to weigh Asian users more heavily than U.S. users. Measurement that depends on cookies, or on installed toolbars, or on ISP data will also skew differently. And firms use different methods to account for users who disable cookies, who might log in from multiple computers, or who may use a virtual desktop and be recorded as a single IP address. (Read Heather Havenstein for a round-up of reaction, analysis, and the nugget that Google omits its own sites from being measured.)
Just last week I had checked in with two of the smartest people I know on this matter. Both argued that triangulating between different firms' rankings was a good thing and that because ad rates are negotiated on the basis of actual ads served, faulty rankings by say Comscore or Nielsen are not harming anyone's profitability. Though a mess, what's really at stake are bragging rights. For more on this, Fred Wilson offers a thoughtful discourse on the value of triangulating between multiple measurement firms.
So, take Google's entrance into the wild west of web traffic with a grain of salt. It is a good thing, but not for the reasons you'd expect.
Google's new service looks to be yet another bit of information to confuse naive media buyers who purchase ads based on a site's relative ranking. But that's a good thing. Really.
Once you understand that all traffic measurement techniques come up short, then as a site owner selling ads or a company buying those ads, you want more data from more sources on traffic. For instance, Alexa's measurement technique is often thought to weigh Asian users more heavily than U.S. users. Measurement that depends on cookies, or on installed toolbars, or on ISP data will also skew differently. And firms use different methods to account for users who disable cookies, who might log in from multiple computers, or who may use a virtual desktop and be recorded as a single IP address. (Read Heather Havenstein for a round-up of reaction, analysis, and the nugget that Google omits its own sites from being measured.)
Just last week I had checked in with two of the smartest people I know on this matter. Both argued that triangulating between different firms' rankings was a good thing and that because ad rates are negotiated on the basis of actual ads served, faulty rankings by say Comscore or Nielsen are not harming anyone's profitability. Though a mess, what's really at stake are bragging rights. For more on this, Fred Wilson offers a thoughtful discourse on the value of triangulating between multiple measurement firms.
So, take Google's entrance into the wild west of web traffic with a grain of salt. It is a good thing, but not for the reasons you'd expect.
Yahoo stock bounces with rumors of new Microsoft talks
Yahoo's stock price bounced on Tuesday as investors flirted with rumors that Microsoft is once-again courting the floundering Internet pioneer.
Neither company would comment on what, if any, talks are under way, but both firms dismissed the notion Microsoft has a renewed interest in taking over Yahoo.
Microsoft said its position has not changed since it released a June 12 statement saying it is "not interested in rebidding for all of Yahoo" but that an "alternative transaction remains available for discussion."
The US software giant made the statement in response to Yahoo and Google announcing a deal to put the Internet search king's expertise to work pumping money from advertising posted next to Yahoo online search results.
Microsoft offered to buy Yahoo for 44.6 billion dollars in stock and cash on January 31, but withdrew the offer on May 3, saying Yahoo refused to budge despite the software giant upping its bid to nearly 50 billion dollars.
While searching for a "white knight" to save it from Microsoft's clutches, Yahoo tested using Google's AdSense for Search service for two weeks in April.
The test showed that Google's methods generated more money than Yahoo's advertising platform.
Microsoft was enraged by the experiment and warned that a Yahoo-Google partnership raises anti-trust concerns because it would cover some 90 percent of online advertising.
Analysts believe an alternative deal of interest to Microsoft could involve buying Yahoo's Internet search business and merging it with its own in order to better battle Google in that arena.
Reports that Microsoft has renewed its courtship of Yahoo surfaced in technology news blogs and media outlets on Tuesday.
The accounts cite anonymous sources and sometimes contradict each other as to whether Microsoft wants all of Yahoo or just its online search business, and at times reports differed as to whether talks were occurring.
Yahoo's stock price went on a roller coaster ride as investors gambled on which reports to trust.
Yahoo stock that jumped as much as five percent in price gave back about half the gain, finishing the day at approximately 22 dollars a share.
Microsoft stock slipped nearly a percent to 27.73, signaling investors aren't thrilled at the idea of it renewing its failed courtship of Yahoo.
Neither company would comment on what, if any, talks are under way, but both firms dismissed the notion Microsoft has a renewed interest in taking over Yahoo.
Microsoft said its position has not changed since it released a June 12 statement saying it is "not interested in rebidding for all of Yahoo" but that an "alternative transaction remains available for discussion."
The US software giant made the statement in response to Yahoo and Google announcing a deal to put the Internet search king's expertise to work pumping money from advertising posted next to Yahoo online search results.
Microsoft offered to buy Yahoo for 44.6 billion dollars in stock and cash on January 31, but withdrew the offer on May 3, saying Yahoo refused to budge despite the software giant upping its bid to nearly 50 billion dollars.
While searching for a "white knight" to save it from Microsoft's clutches, Yahoo tested using Google's AdSense for Search service for two weeks in April.
The test showed that Google's methods generated more money than Yahoo's advertising platform.
Microsoft was enraged by the experiment and warned that a Yahoo-Google partnership raises anti-trust concerns because it would cover some 90 percent of online advertising.
Analysts believe an alternative deal of interest to Microsoft could involve buying Yahoo's Internet search business and merging it with its own in order to better battle Google in that arena.
Reports that Microsoft has renewed its courtship of Yahoo surfaced in technology news blogs and media outlets on Tuesday.
The accounts cite anonymous sources and sometimes contradict each other as to whether Microsoft wants all of Yahoo or just its online search business, and at times reports differed as to whether talks were occurring.
Yahoo's stock price went on a roller coaster ride as investors gambled on which reports to trust.
Yahoo stock that jumped as much as five percent in price gave back about half the gain, finishing the day at approximately 22 dollars a share.
Microsoft stock slipped nearly a percent to 27.73, signaling investors aren't thrilled at the idea of it renewing its failed courtship of Yahoo.
17 Haziran 2008 Salı
How Long Will Google Dominate Search?
Google looks untouchable. But is it?
The company has more than 60 percent search market share; a seemingly recession-proof business model; and it could be a long time before anyone catches up or challenges Google's dominance in the search space.
"I certainly think the game's over in terms of building a world-class search engine," says Chris Sherman, executive editor of Search Engine Land. "It's too expensive -- Google and others are literally spending hundreds of millions of dollars, in terms of research, development and infrastructure. Start-ups don't have access to those sorts of resources."
And, of course, thanks to a deal it nabbed with Yahoo last week, Google will only strengthen its market position. Under the agreement, Google will serve ads alongside Yahoo search results.
"We view [the Google-Yahoo] deal . . . as material positive developments for Google. Not only does Google win Yahoo as an AdSense partner, but it also reinforces its search superiority and buys additional insurance against any likely threat to its market share in search," said Colins Stewart analyst Sandeep Aggarwal, in a research note to investors.
Microsoft's challenges in the market are not insignificant; the brand is almost as well-loved as any insurance provider, and users don't really want to leave Google -- for the moment, anyway.
"If you look at some of the things Microsoft is doing -- image search for example -- is actually superior to Google, but [Microsoft's] challenge is that they've got to convince people to try it," Sherman says.
But for smaller companies looking to carve out a modest piece of the pie, there's room for alternative search services, Sherman argues.
"What I think we're seeing happen in search is very similar to what happened in television," says Sherman. "We had three dominant networks, and that was what people were accustomed to. They didn't really think there was an alternative, and it appealed to advertisers because they had a single source where they could reach a massive audience. Then, all the sudden, with cable T.V., we had 500 channels, and each channel focused on a niche. It gave viewers a lot more choice and it was extremely appealing to advertisers."
There must be room for improvement: How else to explain the explosion of startups gunning for the market? Wikia Wikimedia launched its own open-source search engine last year; Russian search engine Quintura says it is "not afraid of Google." Blinkx is chasing the video search market; Powerset is pursuing after the semantic search space; and Kosmix is working on "topical" search engines.
"There is still huge opportunity for search engines," Sherman says. "Google, in my mind is really, really good at navigational search -- like, if you're looking for a specific web site. But if you're looking for a specific piece of information, sometimes it's not quite as good . . . The opportunity lies in disruptive technologies that Google probably won't develop because it's perceived as too risky."
The company has more than 60 percent search market share; a seemingly recession-proof business model; and it could be a long time before anyone catches up or challenges Google's dominance in the search space.
"I certainly think the game's over in terms of building a world-class search engine," says Chris Sherman, executive editor of Search Engine Land. "It's too expensive -- Google and others are literally spending hundreds of millions of dollars, in terms of research, development and infrastructure. Start-ups don't have access to those sorts of resources."
And, of course, thanks to a deal it nabbed with Yahoo last week, Google will only strengthen its market position. Under the agreement, Google will serve ads alongside Yahoo search results.
"We view [the Google-Yahoo] deal . . . as material positive developments for Google. Not only does Google win Yahoo as an AdSense partner, but it also reinforces its search superiority and buys additional insurance against any likely threat to its market share in search," said Colins Stewart analyst Sandeep Aggarwal, in a research note to investors.
Microsoft's challenges in the market are not insignificant; the brand is almost as well-loved as any insurance provider, and users don't really want to leave Google -- for the moment, anyway.
"If you look at some of the things Microsoft is doing -- image search for example -- is actually superior to Google, but [Microsoft's] challenge is that they've got to convince people to try it," Sherman says.
But for smaller companies looking to carve out a modest piece of the pie, there's room for alternative search services, Sherman argues.
"What I think we're seeing happen in search is very similar to what happened in television," says Sherman. "We had three dominant networks, and that was what people were accustomed to. They didn't really think there was an alternative, and it appealed to advertisers because they had a single source where they could reach a massive audience. Then, all the sudden, with cable T.V., we had 500 channels, and each channel focused on a niche. It gave viewers a lot more choice and it was extremely appealing to advertisers."
There must be room for improvement: How else to explain the explosion of startups gunning for the market? Wikia Wikimedia launched its own open-source search engine last year; Russian search engine Quintura says it is "not afraid of Google." Blinkx is chasing the video search market; Powerset is pursuing after the semantic search space; and Kosmix is working on "topical" search engines.
"There is still huge opportunity for search engines," Sherman says. "Google, in my mind is really, really good at navigational search -- like, if you're looking for a specific web site. But if you're looking for a specific piece of information, sometimes it's not quite as good . . . The opportunity lies in disruptive technologies that Google probably won't develop because it's perceived as too risky."
Do no evil?
Like many, many folks the world over, I've taken to using Google as my one-stop shop for Web elements. Ads through AdSense, advertising through AdWords, and analytics through Google Analytics. The tools are very well designed, fast, and provide just about everything I need for the small collection of sites that collectively handle maybe a few thousand hits a day.
In fact, just two weeks ago, I received my first check from Google for $124 -- representing over a year of their ads displayed on my low-traffic sites.
So imagine my surprise when my account was disabled last Thursday. From the email:
While going through our records recently, we found that your AdSense account has posed a significant risk to our AdWords advertisers. Since keeping your account in our publisher network may financially damage our advertisers in the future, we've decided to disable your account.
Please understand that we consider this a necessary step to protect the interests of both our advertisers and our other AdSense publishers. We realize the inconvenience this may cause you, and we thank you in advance for your understanding and cooperation.
Wow. I've received a smackdown from Google. I should be chastened. The problem is that I have absolutely no idea what they're talking about.
This happened last week, apparently. I can't log into my AdSense account, and I haven't logged in for weeks, so I'm completely in the dark there. Google won't tell me what has happened, so I can only guess that this is all a big mistake, or someone's gaming me. After all, how hard would it be to write a script that transits one or more sites running Google ads on the same account, and clicks all the ad links? Not terribly challenging. What would the end result be? Google would shut down the account, apparently. Now, I have no idea if that's what happened here, but when you're erroneously accused of click fraud, you start to think about things like that.
I've filled out Google's dispute form, and we'll see how that goes. They cautioned me that it may be 48 hours or more before I get a response. Judging by when they disabled the account, the supposed malfeasance occurred while I was in the middle of a road trip. I was orchestrating major surgery on a large network -- two nights of Cisco Catalyst 6509 core replacements. Believe me, I didn't have time to bother with nonsense like this. Heck, I didn't even notice the account was disabled for four days.
Regardless of the outcome of this dispute resolution, I realize now that I'm not going to be so Google-gung-ho in the future. For the past few years, using Google's tools for Web development, advertising and monitoring has seemed to be a no-brainer. Easy, simple, fast... who wouldn't use them?
I think I'm starting to realize the answer to that question -- what happens when they decide they don't like you?
In fact, just two weeks ago, I received my first check from Google for $124 -- representing over a year of their ads displayed on my low-traffic sites.
So imagine my surprise when my account was disabled last Thursday. From the email:
While going through our records recently, we found that your AdSense account has posed a significant risk to our AdWords advertisers. Since keeping your account in our publisher network may financially damage our advertisers in the future, we've decided to disable your account.
Please understand that we consider this a necessary step to protect the interests of both our advertisers and our other AdSense publishers. We realize the inconvenience this may cause you, and we thank you in advance for your understanding and cooperation.
Wow. I've received a smackdown from Google. I should be chastened. The problem is that I have absolutely no idea what they're talking about.
This happened last week, apparently. I can't log into my AdSense account, and I haven't logged in for weeks, so I'm completely in the dark there. Google won't tell me what has happened, so I can only guess that this is all a big mistake, or someone's gaming me. After all, how hard would it be to write a script that transits one or more sites running Google ads on the same account, and clicks all the ad links? Not terribly challenging. What would the end result be? Google would shut down the account, apparently. Now, I have no idea if that's what happened here, but when you're erroneously accused of click fraud, you start to think about things like that.
I've filled out Google's dispute form, and we'll see how that goes. They cautioned me that it may be 48 hours or more before I get a response. Judging by when they disabled the account, the supposed malfeasance occurred while I was in the middle of a road trip. I was orchestrating major surgery on a large network -- two nights of Cisco Catalyst 6509 core replacements. Believe me, I didn't have time to bother with nonsense like this. Heck, I didn't even notice the account was disabled for four days.
Regardless of the outcome of this dispute resolution, I realize now that I'm not going to be so Google-gung-ho in the future. For the past few years, using Google's tools for Web development, advertising and monitoring has seemed to be a no-brainer. Easy, simple, fast... who wouldn't use them?
I think I'm starting to realize the answer to that question -- what happens when they decide they don't like you?
Proximic's Mission: Ad Networks, Open For All
With business deals in place, small startup with a lofty mission now looks to monetize the "long tail."
Proximic, an ad network built on a novel contextual-matching technology, is opening its doors to publishers of all sizes with a self-serve capability today, bringing it more directly in competition with Google's AdSense.
Launched in October, Proximic struck deals with eBay's Shopping.com and Yahoo's Shopping networks in January. But what was missing was a critical mass of publishers.
Until now, Proximic had agreements with individual publishers, turning over the code so they could receive ad placements from the Proximic's repository in what was a very manual process. Most of the publishers were based in Europe. With today's rollout of the self-service feature, the company expects to expand its network of publishers, particularly in the United States.
"This is really an evolutionary step of what we have been building, but it's still a very important one," Proximic CEO Philipp Pieper told InternetNews.com. "We wanted to make the model first. Now that we know that it's working, we're turning to the U.S. side of the business."
There is little mystery about who Proximic is targeting. Google's AdSense is a favorite solution for publishers looking to monetize their niche sites spread across the Internet's so-called "long tail" by selling ad space. Google, which built its empire on selling ads next to search results related to the words in the query, has recently been talking up its plans to improve and expand its display business, particularly through the recently completed acquisition of online advertising powerhouse DoubleClick.
They're both going after the same market, but Proximic takes a different approach. Its signature feature is its "pattern proximity" technology, which infers the meaning of Web content without relying keywords or semantic inferences. The false positives that keyword matches produce are familiar enough (Amazon: rain forest or Internet retailer?), so Proximic instead looks at the patterns of characters to infer the contextual meaning of a Web site, and place ads accordingly.
The first step in the young company's development was to gather enough ad units to make it attractive to publishers. Since the deals with Yahoo and eBay, Proximic has signed up Shopzilla and Amazon to create an ad supply that averages more than 50 million ad units on any given day.
The self-service feature will make the network more accessible to publishers, offering some basic dashboard reporting features with more planned for the next few months. Most ads are sold on a CPC (cost-per-click) model, with publishers getting paid monthly.
As it pursues the U.S. market more aggressively, Proximic plans to expand its operations in the Valley. Its headquarters are in Munich, and it currently maintains a small officein Palo Alto, Calif.
Pieper said that the United States, UK and Germany are the three principal markets where his company is focusing now, but that expansion into other markets might not be far behind, particularly since the pattern-proximity technology does not rely on a linguistic understanding of words.
In addition to building out its own network of publishers, Pieper said that he is pursuing the backfill business line, where Proximic would sign deals with other ad networks to sell ads against their unsold inventory.
Proximic, an ad network built on a novel contextual-matching technology, is opening its doors to publishers of all sizes with a self-serve capability today, bringing it more directly in competition with Google's AdSense.
Launched in October, Proximic struck deals with eBay's Shopping.com and Yahoo's Shopping networks in January. But what was missing was a critical mass of publishers.
Until now, Proximic had agreements with individual publishers, turning over the code so they could receive ad placements from the Proximic's repository in what was a very manual process. Most of the publishers were based in Europe. With today's rollout of the self-service feature, the company expects to expand its network of publishers, particularly in the United States.
"This is really an evolutionary step of what we have been building, but it's still a very important one," Proximic CEO Philipp Pieper told InternetNews.com. "We wanted to make the model first. Now that we know that it's working, we're turning to the U.S. side of the business."
There is little mystery about who Proximic is targeting. Google's AdSense is a favorite solution for publishers looking to monetize their niche sites spread across the Internet's so-called "long tail" by selling ad space. Google, which built its empire on selling ads next to search results related to the words in the query, has recently been talking up its plans to improve and expand its display business, particularly through the recently completed acquisition of online advertising powerhouse DoubleClick.
They're both going after the same market, but Proximic takes a different approach. Its signature feature is its "pattern proximity" technology, which infers the meaning of Web content without relying keywords or semantic inferences. The false positives that keyword matches produce are familiar enough (Amazon: rain forest or Internet retailer?), so Proximic instead looks at the patterns of characters to infer the contextual meaning of a Web site, and place ads accordingly.
The first step in the young company's development was to gather enough ad units to make it attractive to publishers. Since the deals with Yahoo and eBay, Proximic has signed up Shopzilla and Amazon to create an ad supply that averages more than 50 million ad units on any given day.
The self-service feature will make the network more accessible to publishers, offering some basic dashboard reporting features with more planned for the next few months. Most ads are sold on a CPC (cost-per-click) model, with publishers getting paid monthly.
As it pursues the U.S. market more aggressively, Proximic plans to expand its operations in the Valley. Its headquarters are in Munich, and it currently maintains a small officein Palo Alto, Calif.
Pieper said that the United States, UK and Germany are the three principal markets where his company is focusing now, but that expansion into other markets might not be far behind, particularly since the pattern-proximity technology does not rely on a linguistic understanding of words.
In addition to building out its own network of publishers, Pieper said that he is pursuing the backfill business line, where Proximic would sign deals with other ad networks to sell ads against their unsold inventory.
Britney Spears Does Google AdSense
DigitalPoint Forum members are chatting about Britney Spears's new official web site at britneyspears.com having Google AdSense ads at the bottom.
Britney Spears's web site seems to be currently being redesigned by MusicToday. MusicToday has placed the Google AdSense ads at the bottom of the page. Of course, the AdSense publishers are the DigitalPoint Forums thread are contemplating the positioning of these ads.
If you take a look at the thumbnail image at the top right of this post, you can see the ads at the bottom, under the main site. Need a better look, either go to the web site or click on the image.
I assume this is just a template used by MusicToday until the site is ready. I doubt there is anything to look into here. I assume those ads would monetize well, if clicked on.
Why am I pointing this out:
(1) Google is a hot topic, but so is Britney Spears, so titling a post Britney Spears and Google might bring in some interesting traffic, which I can share with you later.
(2) It is a fairly slow weekend for forums, so I figured I point you to a very active thread on a light topic.
Britney Spears's web site seems to be currently being redesigned by MusicToday. MusicToday has placed the Google AdSense ads at the bottom of the page. Of course, the AdSense publishers are the DigitalPoint Forums thread are contemplating the positioning of these ads.
If you take a look at the thumbnail image at the top right of this post, you can see the ads at the bottom, under the main site. Need a better look, either go to the web site or click on the image.
I assume this is just a template used by MusicToday until the site is ready. I doubt there is anything to look into here. I assume those ads would monetize well, if clicked on.
Why am I pointing this out:
(1) Google is a hot topic, but so is Britney Spears, so titling a post Britney Spears and Google might bring in some interesting traffic, which I can share with you later.
(2) It is a fairly slow weekend for forums, so I figured I point you to a very active thread on a light topic.
10 Haziran 2008 Salı
5 Perfect 'Spare-Time' Online Businesses
It doesn't take much time or effort to start moonlighting on the internet.
With all the doom and gloom news about the economy, there's never been a better time to make an extra paycheck online with a minimal amount of time and effort.
If you have an internet connection, you can get started on the road to having the internet pay for your mortgage, car payment, kids' college tuition, or even that special vacation you've wanted. Now, don't worry that you have to be a tech whiz to start a business online--I'm a complete techno-dunce.
A perfect part-time business would have to be very easy to start, require little time and money and no technical expertise, be easy to maintain with just a few hours a week and have a proven track record with a high probability of success.
There's actually one other important criteria--it has to be perfect for you! Experience has taught me that it's different strokes for different folks, and there is no "one size fits all" perfect business. You're much more likely to be successful if you do something you find fun and interesting.
With that in mind, here are five of the best ways to make extra cash moonlighting on the internet:
1. Information marketing: We're in the information age, and the internet provides you with the ideal medium to exchange know-how for money. Do you know the best fishing holes? How to play guitar? The secrets to a successful marriage? A recipe for moist and delicious brownies? A trick for saving gas?
Think about your career, your hobbies and your interests. Virtually anything you know can be turned into extra cash. And don't worry if you think you're not an expert--as long as you know more than the average person on the topic, that information is valuable.
However, if you don't believe you know anything that others would pay for (highly unlikely), you can take someone else's know-how and make money that way! It could be as easy as interviewing a veterinarian to help you create a dog-training product.
Ninety-two percent of people go online looking for information, and you could be one of the many people cashing in on selling it.
2. eBay: One of the largest online marketplaces makes it a piece of cake to get your own business going. You can open an account and start making money within hours on eBay!
While I dislike that whole "sell your garbage on eBay" thing, there is some validity to it as many people get their start on eBay by selling items from their garage or attic that pre-eBay would have been thrown out. This approach is fine, but where is the business once you run out of those items? If you want to create an eBay business that doesn't require tons of time and effort, you need to leverage products that can be sold over and over again.
This is one of the reasons I'm not a fan of the "eBay seller for hire" kinds of opportunities, where you sell things on eBay for other people. You get access to stuff people want to sell, but because each item is unique you have to work to list each and every one. There's no leverage there!
Take a look at some of the largest eBay PowerSellers and notice how they specialize in very specific products (iPods, cell phones, dog grooming kits, etc.). This allows them to leverage their efforts. A listing is created once, and money is collected over and over again.
Unlike information marketing, this business requires the handling of physical goods, but even that can be automated, so it shouldn't prevent you from considering this idea.
3. Affiliate marketing: This may possibly be the absolute laziest way to make money because it doesn't require you to have a product, make a sale or ever have any interaction with customers.
This is essentially a "referral" business, or as one of my book contributors likes to call it, "passionate recommendations." Basically, you can get paid a referral commission just for sending people to sites (or vendors) that are set up to pay affiliate fees once a sale is made. The vendor does all the selling, fulfills the purchase and handles any customer service issues--and you just collect your check.not bad!
Some people choose affiliates based on who or what is paying the highest commissions, and that certainly is a viable option. Most people opt to choose products or goods they are passionate about so that the process is much more fun and engaging.
Insurance and credit card companies pay high commissions for referrals that convert to customers ($40 to $150 and up), but the competition is fierce. It may pay well, but is this something you'll enjoy doing for the long haul?
Alternatively, you could take a look at your hobbies and other things you enjoy and see which affiliate programs are a good match. As always, do your research to verify the viability of your market. A good place to look for ideas (and downloadable products just waiting for an affiliate) is ClickBank.com.
4. Blogging: This business is best suited for folks who enjoy communicating about a particular subject. Think of blogs as journals of sorts. Although you can have a personal blog, writing about a particular topic will have a higher chance for financial success.
The range of topics is virtually endless--photography, sports cars, parenting, dieting, star gazing, the latest gadgets, Hollywood gossip--you name it, as there are blogs on just about everything you can imagine. Don't worry about competition. Folks who read one blog are apt to read others on a topic they're passionate about, as long as you have something interesting to say.
Once your blog starts getting traffic, you can make money passively with things like AdSense (Google's ad revenue sharing plan) or actively by doing a little bit of affiliate marketing. You can see both types of moneymaking strategies at SparkleCat.com, which is a blog about a person's cat. What makes it interesting is that it's written from the cat's perspective and often refers to her "human." At the top of the page are Google AdSense ads, and sprinkled throughout are suggestions for things like cat furniture and premium cat food, which are tied to an affiliate program. Pretty cool, no?
5. Yahoo! Store: This business is very similar to eBay in the sense that it's a monster-sized marketplace but more similar to a store in the true sense of the word. Think having your own retail outlet but without the hassles of rent, employees, utilities and all the other expenses of a traditional brick-and-mortar store.
The neat thing is that it can be as hands-on or as hands-off as you want it to be because of companies called drop-shippers, which can do most of the work for you. In fact, you don't even pay for the inventory until you make a sale. How cool is that?
Most people think the hard part of this business is creating your virtual store, but nothing could be further from the truth. Yahoo! has made the templates and wizards so easy that, dare I say, even a caveman can do it!
The best way to ensure your success is to do your homework and research what products people most want to buy. You need to find a niche. Once again, start with things you enjoy. Let's say you love fishing. What products do fishing folks want to buy most? (Or get even more specific, like, what are bass fishermen looking to buy?)
Then the task is to find the right source of those products so you can carry them in your Yahoo! Store. In most cases, you'll be able to pull pictures and product descriptions directly from your sources and plug them right into your store.
As you can see, this business requires a little bit more upfront work, but once it's done it can be maintained with very little regular input on your part.
There you have it--five perfect part-time businesses. Are you ready to start moonlighting on the internet now?
Yanik Silver is the creator and author of several bestselling online products, but he still can't build his own website. His newest book,Moonlighting on the Internet(Entrepreneur Press), shows just about anyone how they can add an extra paycheck online each month--without an additional job. More information and additional resources can be found atMoonlightingOnTheInternet.com.
With all the doom and gloom news about the economy, there's never been a better time to make an extra paycheck online with a minimal amount of time and effort.
If you have an internet connection, you can get started on the road to having the internet pay for your mortgage, car payment, kids' college tuition, or even that special vacation you've wanted. Now, don't worry that you have to be a tech whiz to start a business online--I'm a complete techno-dunce.
A perfect part-time business would have to be very easy to start, require little time and money and no technical expertise, be easy to maintain with just a few hours a week and have a proven track record with a high probability of success.
There's actually one other important criteria--it has to be perfect for you! Experience has taught me that it's different strokes for different folks, and there is no "one size fits all" perfect business. You're much more likely to be successful if you do something you find fun and interesting.
With that in mind, here are five of the best ways to make extra cash moonlighting on the internet:
1. Information marketing: We're in the information age, and the internet provides you with the ideal medium to exchange know-how for money. Do you know the best fishing holes? How to play guitar? The secrets to a successful marriage? A recipe for moist and delicious brownies? A trick for saving gas?
Think about your career, your hobbies and your interests. Virtually anything you know can be turned into extra cash. And don't worry if you think you're not an expert--as long as you know more than the average person on the topic, that information is valuable.
However, if you don't believe you know anything that others would pay for (highly unlikely), you can take someone else's know-how and make money that way! It could be as easy as interviewing a veterinarian to help you create a dog-training product.
Ninety-two percent of people go online looking for information, and you could be one of the many people cashing in on selling it.
2. eBay: One of the largest online marketplaces makes it a piece of cake to get your own business going. You can open an account and start making money within hours on eBay!
While I dislike that whole "sell your garbage on eBay" thing, there is some validity to it as many people get their start on eBay by selling items from their garage or attic that pre-eBay would have been thrown out. This approach is fine, but where is the business once you run out of those items? If you want to create an eBay business that doesn't require tons of time and effort, you need to leverage products that can be sold over and over again.
This is one of the reasons I'm not a fan of the "eBay seller for hire" kinds of opportunities, where you sell things on eBay for other people. You get access to stuff people want to sell, but because each item is unique you have to work to list each and every one. There's no leverage there!
Take a look at some of the largest eBay PowerSellers and notice how they specialize in very specific products (iPods, cell phones, dog grooming kits, etc.). This allows them to leverage their efforts. A listing is created once, and money is collected over and over again.
Unlike information marketing, this business requires the handling of physical goods, but even that can be automated, so it shouldn't prevent you from considering this idea.
3. Affiliate marketing: This may possibly be the absolute laziest way to make money because it doesn't require you to have a product, make a sale or ever have any interaction with customers.
This is essentially a "referral" business, or as one of my book contributors likes to call it, "passionate recommendations." Basically, you can get paid a referral commission just for sending people to sites (or vendors) that are set up to pay affiliate fees once a sale is made. The vendor does all the selling, fulfills the purchase and handles any customer service issues--and you just collect your check.not bad!
Some people choose affiliates based on who or what is paying the highest commissions, and that certainly is a viable option. Most people opt to choose products or goods they are passionate about so that the process is much more fun and engaging.
Insurance and credit card companies pay high commissions for referrals that convert to customers ($40 to $150 and up), but the competition is fierce. It may pay well, but is this something you'll enjoy doing for the long haul?
Alternatively, you could take a look at your hobbies and other things you enjoy and see which affiliate programs are a good match. As always, do your research to verify the viability of your market. A good place to look for ideas (and downloadable products just waiting for an affiliate) is ClickBank.com.
4. Blogging: This business is best suited for folks who enjoy communicating about a particular subject. Think of blogs as journals of sorts. Although you can have a personal blog, writing about a particular topic will have a higher chance for financial success.
The range of topics is virtually endless--photography, sports cars, parenting, dieting, star gazing, the latest gadgets, Hollywood gossip--you name it, as there are blogs on just about everything you can imagine. Don't worry about competition. Folks who read one blog are apt to read others on a topic they're passionate about, as long as you have something interesting to say.
Once your blog starts getting traffic, you can make money passively with things like AdSense (Google's ad revenue sharing plan) or actively by doing a little bit of affiliate marketing. You can see both types of moneymaking strategies at SparkleCat.com, which is a blog about a person's cat. What makes it interesting is that it's written from the cat's perspective and often refers to her "human." At the top of the page are Google AdSense ads, and sprinkled throughout are suggestions for things like cat furniture and premium cat food, which are tied to an affiliate program. Pretty cool, no?
5. Yahoo! Store: This business is very similar to eBay in the sense that it's a monster-sized marketplace but more similar to a store in the true sense of the word. Think having your own retail outlet but without the hassles of rent, employees, utilities and all the other expenses of a traditional brick-and-mortar store.
The neat thing is that it can be as hands-on or as hands-off as you want it to be because of companies called drop-shippers, which can do most of the work for you. In fact, you don't even pay for the inventory until you make a sale. How cool is that?
Most people think the hard part of this business is creating your virtual store, but nothing could be further from the truth. Yahoo! has made the templates and wizards so easy that, dare I say, even a caveman can do it!
The best way to ensure your success is to do your homework and research what products people most want to buy. You need to find a niche. Once again, start with things you enjoy. Let's say you love fishing. What products do fishing folks want to buy most? (Or get even more specific, like, what are bass fishermen looking to buy?)
Then the task is to find the right source of those products so you can carry them in your Yahoo! Store. In most cases, you'll be able to pull pictures and product descriptions directly from your sources and plug them right into your store.
As you can see, this business requires a little bit more upfront work, but once it's done it can be maintained with very little regular input on your part.
There you have it--five perfect part-time businesses. Are you ready to start moonlighting on the internet now?
Yanik Silver is the creator and author of several bestselling online products, but he still can't build his own website. His newest book,Moonlighting on the Internet(Entrepreneur Press), shows just about anyone how they can add an extra paycheck online each month--without an additional job. More information and additional resources can be found atMoonlightingOnTheInternet.com.
Healthline Launches Semantic Health Ad Newtork
Believing that health sites need their own ad network, Healthline is bringing its semantic search technology to advertising. The health search engine is launching the Health Media Network, an ad network that will place contextual ads on health Websites. It is like an AdSense for health sites.
But instead of relying simply on matching keywords on the page where the ad is being served, Healthline says it can serve ads that match the health concepts on the page. So an article that mentions the medical term "costochondritis" (an inflammation of the rib) might serve up an ad for ibuprofen (the most common treatment).
Healthline has created a taxonomy of 200,000 related health terms and concepts for its search engine, and is using the same underlying technology for it new ad network. It will be powering contextual health ads on its own search engine as well as partner sites such as United Health's upcoming MyOptumHealth; AARP, Health.com, HealthPricer, JustAnswer, and USNews.com. All told these sites reach 10 million people a month, says the company.
Healthline itself has shown more zig-zag performance, most recently attracting 3.4 million visitors to its site worldwide in April, according to comScore. That was down from 5 million the month before.
But instead of relying simply on matching keywords on the page where the ad is being served, Healthline says it can serve ads that match the health concepts on the page. So an article that mentions the medical term "costochondritis" (an inflammation of the rib) might serve up an ad for ibuprofen (the most common treatment).
Healthline has created a taxonomy of 200,000 related health terms and concepts for its search engine, and is using the same underlying technology for it new ad network. It will be powering contextual health ads on its own search engine as well as partner sites such as United Health's upcoming MyOptumHealth; AARP, Health.com, HealthPricer, JustAnswer, and USNews.com. All told these sites reach 10 million people a month, says the company.
Healthline itself has shown more zig-zag performance, most recently attracting 3.4 million visitors to its site worldwide in April, according to comScore. That was down from 5 million the month before.
YouTube Monetization: Let Users Sell Ads
Partner Program not working out? NewTeeVee reports that YouTube will begin allowing content creators to sell their own ads, with the Google-owned video property taking a cut. The YouTube Partner Program, which gives top producers on the site a slice of ad revenue, opened to all last December. Now, at least one major content creator -- Revision3 -- is already handling some of their own ad inventory on YouTube, according to Advertising Age, and the plan is apparently to extend that option to other top producers.
In April, Google CEO Eric Schmidt promised new ways to monetize YouTube. "We believe the best products are coming out this year," he said. "And they're new products. They're not announced. They're not just putting in-line ads in the things that people are trying." Is letting users sell their own ad inventory the first of those new advertising products?
Monetizing YouTube, which dominates the online video space more completely than Google dominates search, has become a main priority for Google this year. Estimates on YouTube's revenues for 2008 range from $70 million to $200 million. Even on the high end that's just 1% of Google's yearly revenue.
Earlier this year, Google launched a free viewer analytics program for YouTube content creators, which should be helpful in selling their own inventory.
When Google launched video ads last August, we predicted that "AdSense for Video" was inevitable. "Google can offer two things to advertisers: a huge pre-built distribution network (via YouTube), and sophisticated bidding and campaign tracking tools (via AdSense)," we wrote. "For publishers, Google can offer a sophisticated monetization strategy, and they can also offer hosting (though they need to offer a non-gallery option -- i.e., videos that are hosted by YouTube, but not displayed on YouTube.com)."
The Partner Program was halfway there, and letting content creators sell their own ad inventory is one step closer. The next step would be letting producers manage their own Google handled inventory.
In April, Google CEO Eric Schmidt promised new ways to monetize YouTube. "We believe the best products are coming out this year," he said. "And they're new products. They're not announced. They're not just putting in-line ads in the things that people are trying." Is letting users sell their own ad inventory the first of those new advertising products?
Monetizing YouTube, which dominates the online video space more completely than Google dominates search, has become a main priority for Google this year. Estimates on YouTube's revenues for 2008 range from $70 million to $200 million. Even on the high end that's just 1% of Google's yearly revenue.
Earlier this year, Google launched a free viewer analytics program for YouTube content creators, which should be helpful in selling their own inventory.
When Google launched video ads last August, we predicted that "AdSense for Video" was inevitable. "Google can offer two things to advertisers: a huge pre-built distribution network (via YouTube), and sophisticated bidding and campaign tracking tools (via AdSense)," we wrote. "For publishers, Google can offer a sophisticated monetization strategy, and they can also offer hosting (though they need to offer a non-gallery option -- i.e., videos that are hosted by YouTube, but not displayed on YouTube.com)."
The Partner Program was halfway there, and letting content creators sell their own ad inventory is one step closer. The next step would be letting producers manage their own Google handled inventory.
04 Haziran 2008 Çarşamba
Google Adsense Money Making Schemes
Google Adsense is a successful business model for publishers. It enables genuine content owners to monetize their content through ads served by the Adsense servers.
However, it appears that there is a proliferation of “Get Rich” schemes that are coming up across the globe which are becoming a source of concern.
Some of the schemes provide genuine services such as providing website templates or designing assistance for maximizing ad publications. Such services have a role to play and need to continue.
However, along with the genuine services there are many service offerings where the public are being lured into a membership of a scheme with a promise of “Monthly payments from Google” as if the servies are being used by Google. Such offerors collect some upfront money and use it for developing a website in the name of the member and placing adsense ads in these websites.
Most of these sites display content related to online casinos, pornographic stuff and other material which would attract a matching set of ads.
Though it is possible that these sites attract visitors and provide “Ad Views” and also provide occasional “Click Throughs” etc resulting in revenues flowing to the members in the form of cheques from Google, there is a need to spread a word of caution to those who subscribe to such memberships.
Firstly the member is providing authority express or implied to the service provider to create a website and place certain content there in for the purpose of generating some income for which he does not pt in any effort other than paying the membership fee. These are dummy sites with no real content and Google has every right to treat this as a “Fraud” on the Adsense scheme. It may stop payment and hence the member may lose the promised revenue.
Second and more dangerous aspect is that if the websites display content which are of pornographic type or promotion of legally banned online lotteries or say terrorist related information or distribute virus, then the responsibility for the illegal activity falls on the owner of the website.
I have therefore requested Google Adsense team to clarify on whether they recognize such schemes as “Frauds” and waiting for their reply.
In the meantime, I request Google to strengthen their system of clearing content owners for the purpose of ad sense eligibility and also take action against the service providers who are misusing the Google brand to collect money from the public under the above types of get-rich schemes.
Google needs to accredit genuine service providers who project their service fairly as “Template Creators” and” Advertising Agents”. But those who provide ready made website packages with content meant to take the adsense ads need to be dis accredited. For this purpose Google Adsense should display on the web a list of accredited and banned service providers so that public can use the services of the genuine service providers while avoiding others.
This caution posting has been placed in this forum for the special information of public in India where these schemes seem to be spreading like wild fire.
We have avoided providing the names of the specific service providers but those members of the public who have been lured for such memberships and not getting their payments may report to the undersigned through e-mail naavi@vsnl.com so that it may be brought to the notice of the larger sections of the public.
Naavi of Naavi.org
However, it appears that there is a proliferation of “Get Rich” schemes that are coming up across the globe which are becoming a source of concern.
Some of the schemes provide genuine services such as providing website templates or designing assistance for maximizing ad publications. Such services have a role to play and need to continue.
However, along with the genuine services there are many service offerings where the public are being lured into a membership of a scheme with a promise of “Monthly payments from Google” as if the servies are being used by Google. Such offerors collect some upfront money and use it for developing a website in the name of the member and placing adsense ads in these websites.
Most of these sites display content related to online casinos, pornographic stuff and other material which would attract a matching set of ads.
Though it is possible that these sites attract visitors and provide “Ad Views” and also provide occasional “Click Throughs” etc resulting in revenues flowing to the members in the form of cheques from Google, there is a need to spread a word of caution to those who subscribe to such memberships.
Firstly the member is providing authority express or implied to the service provider to create a website and place certain content there in for the purpose of generating some income for which he does not pt in any effort other than paying the membership fee. These are dummy sites with no real content and Google has every right to treat this as a “Fraud” on the Adsense scheme. It may stop payment and hence the member may lose the promised revenue.
Second and more dangerous aspect is that if the websites display content which are of pornographic type or promotion of legally banned online lotteries or say terrorist related information or distribute virus, then the responsibility for the illegal activity falls on the owner of the website.
I have therefore requested Google Adsense team to clarify on whether they recognize such schemes as “Frauds” and waiting for their reply.
In the meantime, I request Google to strengthen their system of clearing content owners for the purpose of ad sense eligibility and also take action against the service providers who are misusing the Google brand to collect money from the public under the above types of get-rich schemes.
Google needs to accredit genuine service providers who project their service fairly as “Template Creators” and” Advertising Agents”. But those who provide ready made website packages with content meant to take the adsense ads need to be dis accredited. For this purpose Google Adsense should display on the web a list of accredited and banned service providers so that public can use the services of the genuine service providers while avoiding others.
This caution posting has been placed in this forum for the special information of public in India where these schemes seem to be spreading like wild fire.
We have avoided providing the names of the specific service providers but those members of the public who have been lured for such memberships and not getting their payments may report to the undersigned through e-mail naavi@vsnl.com so that it may be brought to the notice of the larger sections of the public.
Naavi of Naavi.org
Google, FeedBurner Test AdSense for Feeds
FeedBurner and parent company Google are introducing AdSense for Feeds.
AdSense for Feeds will not interfere with FeedBurner's existing ad sales structure. A limited number of publishers in the FeedBurner Ad Network will test AdSense for Feeds before it rolls out to other publishers.
In a blog post, FeedBurner suggested other ad-oriented announcements await in the near future.
A recent Universal McCann survey found 18.6 of the online US audience uses RSS, well below other countries. While marketers have expressed interest in the medium, developments in RSS advertising has waned, partly because of reader disinterest, but also because of feeds' inability to more sophisticated forms of advertising. Most feeds are only able to host images, GIF banners or text.
AdSense for Feeds will not interfere with FeedBurner's existing ad sales structure. A limited number of publishers in the FeedBurner Ad Network will test AdSense for Feeds before it rolls out to other publishers.
In a blog post, FeedBurner suggested other ad-oriented announcements await in the near future.
A recent Universal McCann survey found 18.6 of the online US audience uses RSS, well below other countries. While marketers have expressed interest in the medium, developments in RSS advertising has waned, partly because of reader disinterest, but also because of feeds' inability to more sophisticated forms of advertising. Most feeds are only able to host images, GIF banners or text.
Brandcaster: Bringing coupons into the 21st century
Coupons are being brought to the Internet masses with a new online distribution network that aims to improve the performance, and accessibility, of these increasingly paperless marketing devices.
by Helen Leggatt
coupons%20inc%20logo.gifCoupon redemption rates have never been much to shout about, but all this could soon change with the introduction of Brandcaster from Coupons Inc. Marketers can now take advantage of contextual targeting techniques to increase coupon exposure and redemption instead of being limited to coupon-specific websites such as smartsource.com or coolsavings.com.
"In concert with the subject matter of the Web site they are visiting, coupons are ordered and delivered in real time to best match the consumer's interest," said Steven Boal, Coupon Inc’s chief executive officer.
As per Google AdSense, Coupons Inc. will share revenue with participating publishers and advertisers will only have to pay when a consumer prints out a coupon.
Brandcaster aims to take coupons online and into the 21st century and now is a good time, with even those on high incomes looking to tighten their belts. Brandcaster brings advertisers and publishers together to present a solid brand message and reward for engagement. In fact, research shows that approximately 86% of consumers would print and use coupons that were presented to them alongside an article or content relevant to what they are reading, according to a Experian/Simmons survey.
Several large advertisers are already sending ads via Brandcaster including Kraft Foods Inc., Clorox Co. and General Mills Inc.
by Helen Leggatt
coupons%20inc%20logo.gifCoupon redemption rates have never been much to shout about, but all this could soon change with the introduction of Brandcaster from Coupons Inc. Marketers can now take advantage of contextual targeting techniques to increase coupon exposure and redemption instead of being limited to coupon-specific websites such as smartsource.com or coolsavings.com.
"In concert with the subject matter of the Web site they are visiting, coupons are ordered and delivered in real time to best match the consumer's interest," said Steven Boal, Coupon Inc’s chief executive officer.
As per Google AdSense, Coupons Inc. will share revenue with participating publishers and advertisers will only have to pay when a consumer prints out a coupon.
Brandcaster aims to take coupons online and into the 21st century and now is a good time, with even those on high incomes looking to tighten their belts. Brandcaster brings advertisers and publishers together to present a solid brand message and reward for engagement. In fact, research shows that approximately 86% of consumers would print and use coupons that were presented to them alongside an article or content relevant to what they are reading, according to a Experian/Simmons survey.
Several large advertisers are already sending ads via Brandcaster including Kraft Foods Inc., Clorox Co. and General Mills Inc.
30 Mayıs 2008 Cuma
Testing Google Adsense Changes Recommended By….Google
I had a very interesting email exchange with a Google Adsense Account Specialist today who contacted me out of the blue. I was really chuffed that Google contacted me wanting to discuss ways to increase my Adsense earnings, particularly as I thought I wasn’t big enough to get onto their radar as I didn’t get a Google Christmas present last year ;-)
The first topic the Google Adsense Account specialist wanted to discuss with me was how I could better implement Adsense for search, but then she sent the following amazing email along with a mockup of my site where she’d added recommendations for placing Adsense units:
I hope you don’t mind, but I have attached a screen shot to this email with some suggestions on how you could possibly optimise the home page for connectedinternet.co.uk.
I have added 2 ad units, a 300×250 medium rectangle and a 468×60 banner, as I am sure you know implementing the 300×250 medium rectangle above-the-fold with text and image ads enabled can help you capture more rich media (image and video) advertising campaigns from our premium advertisers. Since more advertisers are potentially bidding to appear on your site, this can lead to additional revenue for your account over time.
Furthermore, in previous studies, the 300×250 medium rectangle has proven to be one of our best performing ad units.
I found that the banner ad unit along with the Google pack referral fits nicely just above your featured articles without being too intrusive, you can of course select any Google referral unit.
Finally I have added a link unit, adding a link unit to provide additional targeted advertising for your users. Link units are also space-efficient and can provide a monetizing solution for smaller spaces on your site.
Have a look at let me know what you think, and when you implement any of these suggestions let me know so I can track their performance here.
Sincerely,
xxxx
Google AdSense Account Strategist
I was stunned that someone from Google would go to this much trouble for a small-medium publisher, and I’m very grateful that she did. The screenshot she attached is on the next page.
Needless to say I felt obligated to try out all of the changes recommended as soon as I got home, as the tips came straight ‘from the horses month’ and you can see them live on the site now.
The takeaways for me from the email sent by Google are:
* It appears (not confirmed) that adding a visible Adsense ad above the fold could help attract more premium rich media (image and video) advertising campaigns from Google premium advertisers. This makes sense as even though Google use algorithms to display the best ads on sites with the best CTRs, advertisers still want their ads to be highly visible, so if your units, particularly on the homepage, are below the fold then you may be missing out out campaigns
* In the past I’ve been sceptical about adding sidebar ads because of Google Smart Pricing, but it appears that this isn’t as big a factor as I’ve previously believed, so adding a poorly performing unit may not have as big an effect on the performance of better units as I’d thought. I’ve asked the account rep about this one and I really hope she replies. In the meantime, I’ve added the unit as she suggested
* I’ve dabbled with link units before with no real success, but never so low on the page so I’ll be monitoring the performance of the unit which is close to the end of articles
* I’ve never tried promoting Google Pack before, so again it will be interesting to see how the badge performs
I’ll let you know in a week or two how the changes recommended by Google perform, and whether I receive any further advice from my new ‘account manager’. If they work out, maybe I’ll send her a Christmas present this year!
The first topic the Google Adsense Account specialist wanted to discuss with me was how I could better implement Adsense for search, but then she sent the following amazing email along with a mockup of my site where she’d added recommendations for placing Adsense units:
I hope you don’t mind, but I have attached a screen shot to this email with some suggestions on how you could possibly optimise the home page for connectedinternet.co.uk.
I have added 2 ad units, a 300×250 medium rectangle and a 468×60 banner, as I am sure you know implementing the 300×250 medium rectangle above-the-fold with text and image ads enabled can help you capture more rich media (image and video) advertising campaigns from our premium advertisers. Since more advertisers are potentially bidding to appear on your site, this can lead to additional revenue for your account over time.
Furthermore, in previous studies, the 300×250 medium rectangle has proven to be one of our best performing ad units.
I found that the banner ad unit along with the Google pack referral fits nicely just above your featured articles without being too intrusive, you can of course select any Google referral unit.
Finally I have added a link unit, adding a link unit to provide additional targeted advertising for your users. Link units are also space-efficient and can provide a monetizing solution for smaller spaces on your site.
Have a look at let me know what you think, and when you implement any of these suggestions let me know so I can track their performance here.
Sincerely,
xxxx
Google AdSense Account Strategist
I was stunned that someone from Google would go to this much trouble for a small-medium publisher, and I’m very grateful that she did. The screenshot she attached is on the next page.
Needless to say I felt obligated to try out all of the changes recommended as soon as I got home, as the tips came straight ‘from the horses month’ and you can see them live on the site now.
The takeaways for me from the email sent by Google are:
* It appears (not confirmed) that adding a visible Adsense ad above the fold could help attract more premium rich media (image and video) advertising campaigns from Google premium advertisers. This makes sense as even though Google use algorithms to display the best ads on sites with the best CTRs, advertisers still want their ads to be highly visible, so if your units, particularly on the homepage, are below the fold then you may be missing out out campaigns
* In the past I’ve been sceptical about adding sidebar ads because of Google Smart Pricing, but it appears that this isn’t as big a factor as I’ve previously believed, so adding a poorly performing unit may not have as big an effect on the performance of better units as I’d thought. I’ve asked the account rep about this one and I really hope she replies. In the meantime, I’ve added the unit as she suggested
* I’ve dabbled with link units before with no real success, but never so low on the page so I’ll be monitoring the performance of the unit which is close to the end of articles
* I’ve never tried promoting Google Pack before, so again it will be interesting to see how the badge performs
I’ll let you know in a week or two how the changes recommended by Google perform, and whether I receive any further advice from my new ‘account manager’. If they work out, maybe I’ll send her a Christmas present this year!
Skweezer, Inc. Releases AdSense Alternative
Skweezer Ads gets a major upgrade including technological innovations that are online advertising firsts.
Irvine, CA (PRWEB) May 29, 2008 -- Skweezer, Inc. today announced a major upgrade to its Skweezer Ads service, which allows customers to serve ads to a wide variety of mobile, desktop, and other Web-enabled consoles through a single ad feed.
This latest release of Skweezer Ads includes innovations that are firsts for the online advertising community. One such innovation is a patent-pending algorithm that dynamically converts conventional text-based cost-per-click (CPC) ads into mobile-friendly ads complaint with standards set by the Mobile Marketing Association (MMA). Another key innovation is Skweezer Ads' cut-and-paste code that detects a visitor's device type, retrieves appropriate mobile or desktop ads accordingly, and optionally reformats and compresses the Web content for mobile viewing.
Skweezer Ads is now available to publishers through ASP, ASP.NET, PHP, or JavaScript code. This latest version of Skweezer Ads uses "short URL" for easier inclusion into Web sites, RSS feeds, mobile applications, and SMS messages.
The Skweezer Ads back office, located at http://reports.skweezer.com, has also been updated and includes a new ad formatting wizard allows publishers to use a "What You See is What You Get" (WYSIWYG) interface to customize the way their ads look. Customers also now have the ability to create multiple ads feeds, or channels, for a single account. The signup process has also been greatly streamlined and is accessible at http://reports.skweezer.com/open/signup.aspx.
"We've finally created a viable AdSense alternative to help publishers monetize every square inch of their Web sites and RSS feeds," said Skweezer CEO Kevin Perkins. "Our ad technology truly fulfills the Web 2.0 promise: we not only help publishers instantaneously create mobile content from their desktop pages, but our patent-pending algorithm also knows the right ad to show for the right modality."
Skweezer Ads is an online advertising service that supplies both desktop and mobile ads in a single ad feed, automatically displaying the correct type of ad to each visitor. Skweezer Ads customers have the added benefit of being able to use Skweezer's mobilization technology to automatically create a mobile version of their Web site, which is dynamically created whenever a mobile visitor is detected.
Skweezer Ads is the world's first internationally-consumed mobile advertising service, having served mobile ads in over 175 countries since its release in 2004, and was voted Best Mobile Marketing Product in the 2007 Mobile Star Awards.
About Skweezer, Inc.:
Skweezer, Inc. has been a key innovator of mobile content optimization technologies since 2001, creating award-winning solutions that have accelerated mobile Web adoption and consistently raised the bar in terms of users' expectations and feature development. Skweezer Ads, launched in 2004, provides publishers and ad networks with desktop and mobile ads through a single ad feed and includes Skweezer's optimization technology that automatically mobilizes site content for mobile visitors. Skweezer's scalable, time-tested "carrier grade" content optimization and converged advertising products are relied upon by some of the largest wireless operators, search engines, ad networks, and enterprises in the world.
Skweezer company site: company.skweezer.com
Skweezer Reports & Analytics site: reports.skweezer.com
Skweezer Ads page: ads.skweezer.com
Contact: Monica Sato, +1-949-421-1559 or at msato(at)skweezer.com
Source: Skweezer Media Relations Department, 20503 Crescent Bay Drive, Lake Forest, CA 92630 U.S.A. - Telephone +1-949-421-1550 x562
Irvine, CA (PRWEB) May 29, 2008 -- Skweezer, Inc. today announced a major upgrade to its Skweezer Ads service, which allows customers to serve ads to a wide variety of mobile, desktop, and other Web-enabled consoles through a single ad feed.
This latest release of Skweezer Ads includes innovations that are firsts for the online advertising community. One such innovation is a patent-pending algorithm that dynamically converts conventional text-based cost-per-click (CPC) ads into mobile-friendly ads complaint with standards set by the Mobile Marketing Association (MMA). Another key innovation is Skweezer Ads' cut-and-paste code that detects a visitor's device type, retrieves appropriate mobile or desktop ads accordingly, and optionally reformats and compresses the Web content for mobile viewing.
Skweezer Ads is now available to publishers through ASP, ASP.NET, PHP, or JavaScript code. This latest version of Skweezer Ads uses "short URL" for easier inclusion into Web sites, RSS feeds, mobile applications, and SMS messages.
The Skweezer Ads back office, located at http://reports.skweezer.com, has also been updated and includes a new ad formatting wizard allows publishers to use a "What You See is What You Get" (WYSIWYG) interface to customize the way their ads look. Customers also now have the ability to create multiple ads feeds, or channels, for a single account. The signup process has also been greatly streamlined and is accessible at http://reports.skweezer.com/open/signup.aspx.
"We've finally created a viable AdSense alternative to help publishers monetize every square inch of their Web sites and RSS feeds," said Skweezer CEO Kevin Perkins. "Our ad technology truly fulfills the Web 2.0 promise: we not only help publishers instantaneously create mobile content from their desktop pages, but our patent-pending algorithm also knows the right ad to show for the right modality."
Skweezer Ads is an online advertising service that supplies both desktop and mobile ads in a single ad feed, automatically displaying the correct type of ad to each visitor. Skweezer Ads customers have the added benefit of being able to use Skweezer's mobilization technology to automatically create a mobile version of their Web site, which is dynamically created whenever a mobile visitor is detected.
Skweezer Ads is the world's first internationally-consumed mobile advertising service, having served mobile ads in over 175 countries since its release in 2004, and was voted Best Mobile Marketing Product in the 2007 Mobile Star Awards.
About Skweezer, Inc.:
Skweezer, Inc. has been a key innovator of mobile content optimization technologies since 2001, creating award-winning solutions that have accelerated mobile Web adoption and consistently raised the bar in terms of users' expectations and feature development. Skweezer Ads, launched in 2004, provides publishers and ad networks with desktop and mobile ads through a single ad feed and includes Skweezer's optimization technology that automatically mobilizes site content for mobile visitors. Skweezer's scalable, time-tested "carrier grade" content optimization and converged advertising products are relied upon by some of the largest wireless operators, search engines, ad networks, and enterprises in the world.
Skweezer company site: company.skweezer.com
Skweezer Reports & Analytics site: reports.skweezer.com
Skweezer Ads page: ads.skweezer.com
Contact: Monica Sato, +1-949-421-1559 or at msato(at)skweezer.com
Source: Skweezer Media Relations Department, 20503 Crescent Bay Drive, Lake Forest, CA 92630 U.S.A. - Telephone +1-949-421-1550 x562
Google AdSense EFT now available in Hungary and Hong Kong
Google AdSense EFT now available in Hungary and Hong Kong
Google has announced in a blog post that they are now offering payments by Electronic Funds Transfer (EFT) in two more markets to the publishers using their AdSense system.
These two new markets are Hungary and Hong Kong.
Using EFT facility, the publishers can get the money from AdSense deposited directly into their bank account.
This saves them the hassle of waiting for the checks to arrive and the clearing on those checks.
With this the search engine giant is now offering the EFT facility in following markets:
Australia , Austria , Belgium , Canada , Czech Republic , Denmark , Finland , France , Germany , Hong Kong , Ireland , Israel , Italy , Japan , Mexico , Netherlands , New Zealand , Norway , Poland , Portugal , Slovakia , Spain , Sweden , Switzerland , Turkey , United States and United Kingdom.
Popularity: 1%
Google has announced in a blog post that they are now offering payments by Electronic Funds Transfer (EFT) in two more markets to the publishers using their AdSense system.
These two new markets are Hungary and Hong Kong.
Using EFT facility, the publishers can get the money from AdSense deposited directly into their bank account.
This saves them the hassle of waiting for the checks to arrive and the clearing on those checks.
With this the search engine giant is now offering the EFT facility in following markets:
Australia , Austria , Belgium , Canada , Czech Republic , Denmark , Finland , France , Germany , Hong Kong , Ireland , Israel , Italy , Japan , Mexico , Netherlands , New Zealand , Norway , Poland , Portugal , Slovakia , Spain , Sweden , Switzerland , Turkey , United States and United Kingdom.
Popularity: 1%
22 Mayıs 2008 Perşembe
Google Opens AdSense To Third-Party Ads
For Google and its AdSense publishers, this means a larger advertising inventory and the potential to earn more money through the placement of those ads.
Google (NSDQ: GOOG) on Monday said it is now accepting third-party ad tags on the Google content network in North America.
"This will empower advertisers to work with approved third parties to serve and track display ads, including rich media ads, across the Google content network through AdWords, giving them more options, flexibility and control over their campaigns," wrote Google senior business product manager Rajas Moonka in a blog post.
The change comes because Google now has a process to review third-party ads to make sure they comply with the company's format and content policies.
For Google and its AdSense publishers, this means a larger advertising inventory and the potential to earn more money through the placement of those ads. For advertisers, this means that ad campaigns can be managed using a consistent software application, whether it's provided by Google or another ad serving company.
Because third-party ads could include malicious content, Google is requiring ad providers to be certified in order to serve ads on its network.
The following companies have been certified so far: 1) Advertiser ad servers: DoubleClick (DFA) and Mediaplex; 2) Rich media agencies: DoubleClick Rich Media, Eyeblaster, EyeWonder, Interpolls, PointRoll, and Unicast; 3) Research firms: Dynamic Logic, IAG Research, InsightExpress, and Factor TG.
On his blog, John Battelle, CEO of Federated Media Publishing and longtime Google observer, pointed out an omission: "What's not there?" he wrote. "Atlas. That's owned by Microsoft (NSDQ: MSFT). I'm sure it was just a technical error."
A Google spokesperson said that the company had discussed certification with Atlas representatives and that Atlas could be certified at some point in the future. The spokesperson said she could not comment on possible inclusion of ads served by Yahoo.
Google (NSDQ: GOOG) on Monday said it is now accepting third-party ad tags on the Google content network in North America.
"This will empower advertisers to work with approved third parties to serve and track display ads, including rich media ads, across the Google content network through AdWords, giving them more options, flexibility and control over their campaigns," wrote Google senior business product manager Rajas Moonka in a blog post.
The change comes because Google now has a process to review third-party ads to make sure they comply with the company's format and content policies.
For Google and its AdSense publishers, this means a larger advertising inventory and the potential to earn more money through the placement of those ads. For advertisers, this means that ad campaigns can be managed using a consistent software application, whether it's provided by Google or another ad serving company.
Because third-party ads could include malicious content, Google is requiring ad providers to be certified in order to serve ads on its network.
The following companies have been certified so far: 1) Advertiser ad servers: DoubleClick (DFA) and Mediaplex; 2) Rich media agencies: DoubleClick Rich Media, Eyeblaster, EyeWonder, Interpolls, PointRoll, and Unicast; 3) Research firms: Dynamic Logic, IAG Research, InsightExpress, and Factor TG.
On his blog, John Battelle, CEO of Federated Media Publishing and longtime Google observer, pointed out an omission: "What's not there?" he wrote. "Atlas. That's owned by Microsoft (NSDQ: MSFT). I'm sure it was just a technical error."
A Google spokesperson said that the company had discussed certification with Atlas representatives and that Atlas could be certified at some point in the future. The spokesperson said she could not comment on possible inclusion of ads served by Yahoo.
Google to roll out 3rd party ad-serving on AdSense network in UK
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We offer several different subscription options to access our news items. The subscriptions are priced based on the included archive access. For ad-hoc news needs or to test our services, we have two one-day subscriptions. The €5 one-day option only allows users to access recent news (no more than 24 hours old) and the login is valid for one day. The €90 subscription also allows you to access our website for 24 hours but includes full archive access. You would be able to access all of Telecompaper's news stories back to 1993.
In the annual subscription plans, the Light option is ideal for people that regularly log-on to our website or that have RSS feeds set up and basically read the news on a regular basis. If you need to be able to search back further than one month, the Basic, Plus or Unlimited options would be a better choice as they include more extended archive access.
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Our Annual News Access subscription options provide access to our website for twelve months, allowing you to read all of the news stories published on our website. We offer four levels of subscriptions with different archive access options: searching news 1 month back, 3 months, 12 months, or unlimited access to the full the archive which dates back to 1993.
With News Access you can browse the news through various news categories or search specifically for subjects that interest you. Our advanced search service further allows you to set up customised RSS feeds based on the search queries. This allows you to track certain companies, for example, and be sure not to miss a thing. We also provide several pre-made RSS feeds and with a News Access subscription you will be able to click through to all these stories.
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The article you are attempting to access is older than 24 hours so the Day Basic subscription will not be appropriate. To see the full range of subscription plans, click here.
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Free Service Combats Google's Latest Privacy Policy Ruling for AdSense Publishers
Announcing the Latest Google Compliance Requirement. Webmasters hosting Google AdSense on their sites are now being forced meet Google's new privacy policy requirements or face the consequences once again as Google continues to grind out yet another of their stress inducing compliance tactics.
(PRWEB) May 22, 2008 -- To solve the problem, generate a free Google compliant Privacy Policy right now, easily tailored to work on any website. (Takes less than 15 minutes)
Privacy Policy Seals
Privacy Policy Seals
You must have and abide by an appropriate privacy policy that clearly discloses that third parties may be placing and reading cookies on your user's browser, or using web beacons to collect information, in the course of ads being served on your website. Your privacy policy should also include information about user options for cookie management.
Announcing the Latest Google Compliance Requirement
Many webmasters hosting Google AdSense on their sites are forced to comply or face consequences once again as Google continues to grind out yet another of their stress inducing compliance tactics.
Warning: Do as Google Says, or Face De-activation of AdSense Revenue.
The most recent crackdown from Google is the requirement for a privacy policy on every site hosting Google AdSense.
Google has gained a reputation for forcing webmasters to scramble every time they implement another one of their "Quality Compliance Rules". This latest rule is aimed at AdSense publishers not hosting a proper Privacy Policy.
This particular rule isn't quite as stressful as some previous Google Slaps have been, but it still has the power to get an AdSense account shut off by not meeting Google's requirements.
An Easy 15 Minute Solution
There are a number of solutions to writing a Privacy Policy which range from free (for example: bonus from a software vendor like Trust Guard) to hundreds of dollars if an attorney is involved. In this case, requirements are easily met for most sites. (See the 15 minute solution through the link at the end of this notice)
Quote from Google's Ad Sense Terms and Conditions
"You must have and abide by an appropriate privacy policy that clearly discloses that third parties may be placing and reading cookies on your user's browser, or using web beacons to collect information, in the course of ads being served on your website. Your privacy policy should also include information about user options for cookie management."
All AdSense publishers were recently exposed to a mandatory notice for Privacy Policy requirements before being allowed access to their account. Once that notice was agreed to, there must be a compliant Privacy Policy posted on the site(s) in question. If these terms are not met, the site(s) in question are now outlawed in Google's eyes and will either be warned or have their AdSense account and revenue shut down. (Until compliance is proven.) The drawback here is there are no guarantees of re-activation... So why risk it?
The Quick and Dirty (FREE) 15 Minute Solution from Trust Guard
All website owners and AdSense publishers are invited to visit the page below to create a quick and easy, Google compliant, FREE Privacy Policy that can be configured to fit any website including those hosting AdSense.
This auto generated Privacy Policy takes less than 15 minutes. Not only is it a smart move to cover your legal bases, but is now mandatory for all AdSense publishers.
For any AdSense publisher or website owner who wants access to a quick way to generate a FREE legal privacy policy in the next 60 seconds, visit the link below.
Free 15 minute solution http://www.Free-Privacy-Policy.com
Helpful Tip:
Consider placing a privacy seal in a prominent location, clearly visible to visitors. Independent studies have shown that trust seals increase visitor trust and time spent on the site, as well as improve conversion rates.
(PRWEB) May 22, 2008 -- To solve the problem, generate a free Google compliant Privacy Policy right now, easily tailored to work on any website. (Takes less than 15 minutes)
Privacy Policy Seals
Privacy Policy Seals
You must have and abide by an appropriate privacy policy that clearly discloses that third parties may be placing and reading cookies on your user's browser, or using web beacons to collect information, in the course of ads being served on your website. Your privacy policy should also include information about user options for cookie management.
Announcing the Latest Google Compliance Requirement
Many webmasters hosting Google AdSense on their sites are forced to comply or face consequences once again as Google continues to grind out yet another of their stress inducing compliance tactics.
Warning: Do as Google Says, or Face De-activation of AdSense Revenue.
The most recent crackdown from Google is the requirement for a privacy policy on every site hosting Google AdSense.
Google has gained a reputation for forcing webmasters to scramble every time they implement another one of their "Quality Compliance Rules". This latest rule is aimed at AdSense publishers not hosting a proper Privacy Policy.
This particular rule isn't quite as stressful as some previous Google Slaps have been, but it still has the power to get an AdSense account shut off by not meeting Google's requirements.
An Easy 15 Minute Solution
There are a number of solutions to writing a Privacy Policy which range from free (for example: bonus from a software vendor like Trust Guard) to hundreds of dollars if an attorney is involved. In this case, requirements are easily met for most sites. (See the 15 minute solution through the link at the end of this notice)
Quote from Google's Ad Sense Terms and Conditions
"You must have and abide by an appropriate privacy policy that clearly discloses that third parties may be placing and reading cookies on your user's browser, or using web beacons to collect information, in the course of ads being served on your website. Your privacy policy should also include information about user options for cookie management."
All AdSense publishers were recently exposed to a mandatory notice for Privacy Policy requirements before being allowed access to their account. Once that notice was agreed to, there must be a compliant Privacy Policy posted on the site(s) in question. If these terms are not met, the site(s) in question are now outlawed in Google's eyes and will either be warned or have their AdSense account and revenue shut down. (Until compliance is proven.) The drawback here is there are no guarantees of re-activation... So why risk it?
The Quick and Dirty (FREE) 15 Minute Solution from Trust Guard
All website owners and AdSense publishers are invited to visit the page below to create a quick and easy, Google compliant, FREE Privacy Policy that can be configured to fit any website including those hosting AdSense.
This auto generated Privacy Policy takes less than 15 minutes. Not only is it a smart move to cover your legal bases, but is now mandatory for all AdSense publishers.
For any AdSense publisher or website owner who wants access to a quick way to generate a FREE legal privacy policy in the next 60 seconds, visit the link below.
Free 15 minute solution http://www.Free-Privacy-Policy.com
Helpful Tip:
Consider placing a privacy seal in a prominent location, clearly visible to visitors. Independent studies have shown that trust seals increase visitor trust and time spent on the site, as well as improve conversion rates.
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