Google Adsense Glitch Affects Publishers Around The World

On Tuesday morning AdSense publishers all around the world wondered why their page impressions and revenue remained static. From India to the United States and from Europe to Australia, the question was: “What is happening with the reports?”

“The static reporting is currently a problem in Cleveland Ohio at 2:41 PM EST. I usually have 50 or more clicks by this time of the day and as of almost 3PM, I have 2,” said Décor Den on the Adsense help forum (see the links below).

“Same problem in Brazil! Apparently, in the whole world, as I can see”, said Michelle Pfaff on the forum. “There seems to be a problem with the reporting which has been static for the last 4-5 hours here in the UK? “, said AnnaCoull who started the thread.

Later in the morning Google was aware of the problem. Stephanie, a Google team member, said at 11:15 AM PDT: “Hi everyone, I've escalated your reports to our engineers, and they're currently investigating the issue. I'll be sure to update this thread as soon as I have any more info -- thanks for your patience in the meantime.”

This was a smart move on Google’s part. Now everyone knew that Google was aware of the problem and was working to solve it. As of this writing we are still not sure what the problem was or is.

At least one poster said he had a different experience. “We're experiencing just the opposite. We've had over 150,000 page impressions today at dotpenn.com! That's 148,800 more than we normally have. I can get used to this kind of snafu. Manna from Google! WooHoo!,” said DotPenn.

That comment raised even more questions. “I don’t want to sound presuming, but does this mean that Google has mixed up our reports and stats?” Joe Allen responded.

Later in the day the Adsense reports started to move and were no longer static, but some complained that the page impressions and revenue were less than expected.

Even on Wednesday things may have not been brought up to normal. “Stephanie... Here in India one can see his adsense final stats after 12 Noon,” reports Adhim. “And if I see my yesterday's stats, they are abnormal. Earnings are low and very low clicks on impressions.”

Although some publisher complained, most were happy that Google stepped up and kept the users informed. On Wednesday Google said they had the problem resolved. “This issue has been resolved. Reports should be up to date and correct, with all previously missing information now showing.”